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Dating software Hinge swiped kept on hookup tradition an ago year. Here’s exactly exactly just just what took place next

Katerina Ang

The Tinder competitor states its millennial users—and Gen Y ladies in specific—have bid goodbye into the casual fling

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It’s the dating application that ghosted swiping.

A ago, Hinge redesigned its software and rebranded it self a “relationship software. 12 months” Introduced in the heels of Tinder in 2012, the app’s developers jettisoned the motion that is swiping facilitated casual conversations after a Vanity Fair article lamenting the hookup tradition exacerbated by its ilk. Rather, lonely hearts have to answer choose prompts (sample Q: “most spontaneous thing I’ve done?”) and love and remark regarding the reactions and pictures of possible lovers. Users have a limited quantity of free day-to-day matches, but spending $7 per month opens up more choices.

The concept had been that putting in a bit more work ensures that you’re much more serious about dating. And today, Hinge has released information regarding the impact that is redesign’s. Read more